Our expertise

Digital Transformation and
Innovation Strategy

About us

We run a boutique agency that is specialized in digital innovation and digital strategy. We help businesses transform in the digital age by fully capturing today's opportunities.

We work through an extensive network of best-in-class specialists, depending on our client's needs.

We stand out, not only we help you understand what to do and how to do it, we also get it done with you - placing our energy into making your breakthrough!

What We Do

Digital Transformation

Do you want to become a truly customer obsessed business that leverages on today's technologies and consumer behaviour?

We help you understand what to do and how to do it through a review of your business from a customer and tech point of view. Then we get it done with you - transforming your business by guiding or building the actual solutions.

Immersive commerce

We help guide you through the new world of immersive commerce and its opportunities. This includes Artificial Intelligence, Visual Search, Augmented Reality, IOT and more. We were amongst the first movers with Augmented Reality for retail on behalf of IKEA and Apple. We won several awards and have extensive knowledge of these new technologies and how they can be applied commercially.

Digital Strategy

Do you want to stay ahead by leading the change in your own industry?
We help your business to understand the hidden potential you have laying within and how you can disrupt - regardless of where you are today. We have a thorough review process to help inspire you towards the right digital strategy for your business. You will know exactly where and why to move.

Michael Valdsgaard
Michael Valdsgaard Founder

Michael is a profound expert in Strategies and Technologies and has been working with business transformation and exponential technologies for the last 10 years on a global level with top executives. He is a retailer of trade with more than 25 years’ experience.

Prior to starting his own company, Michael worked as Senior VP Digital Development at IKEA with the global responsibility for transforming IKEA’s business model. Before this, he was Senior VP Customer Relations and general manager in both The Netherlands and USA. Through his life and work experience, Michael have gain solid understanding for the different markets around the world.

Michael is best known for being one of the pioneers in immersive commerce by bringing Augmented Reality and Visual Search experience into the hands of millions of consumers with his creation of the app called 'IKEA Place'. An award-winning application that he launched to the world press together with Tim Cook after working closely with IKEA and Apple.

Michael holds a degree in business and technology.

We believe

That all companies today without exceptions are a digital business and we encourage everyone to 'get under the hood' in their own company to truly understand it.

That Artificial Intelligence, IOT, Augmented Reality, Mobility and Robotics are close to the breaking point on the exponential curve and will fundamentally change our lives and the way we do business.

API-First Strategies easily solve what used to be major hurdles for many company’s transformation.

Contact Us

Please let us know how we can serve you

We work globally, our offices are located in London, United Kingdom and Amsterdam, The Netherlands

Regal House
70 London Road
Twickenham, TW1 3QS

Raadhuisstraat 20
1016 DE

Email us at